Discover Ethiopia

Discover, Brand, and Expand Ethiopian Tourism Globally

Discover Ethiopia

Showcasing Ethiopia’s vibrant culture, rich history, and breathtaking landscapes to the world through curated experiences and travel campaigns.

man sitting on gang chair with feet on luggage looking at airplane
man sitting on gang chair with feet on luggage looking at airplane
Branding Ethiopia

Creating a strong, recognizable global image for Ethiopia to attract tourism, investment, and international partnerships.

Linking local tour operators with international package holiday providers to expand business opportunities and reach travellers worldwide.

Global Connections for Ethiopian Holiday Companies

Discover Ethiopia Magazine

Explore Ethiopia like never before with our premium, English-language magazine. From business and innovation to travel, culture, and lifestyle, we bring you the best of Ethiopia in every issue.

Football for Tourism

Football for Tourism promotes Ethiopia through the beautiful game! By sponsoring kits for Sunday league teams, football academies, and Ethiopian and African diaspora teams across the UK, Europe, and the US, the project highlights Ethiopia’s rich culture, encourages global travel, and strengthens Ethiopian Airlines’ international brand presence.